Whether we know it or not, our brains regularly rely on psychological shortcuts to save time and propel us forward in life. Just because some of our decisions arise naturally doesn’t necessarily mean they’re in our best interests. Our brains frequently fallback on decisions we’ve made in the past simply because we’re still around to make more choices, not because our preferences haven proven to be in our best interests.
Don’t automatically opt for familiarity: Day in and day out, we tend to go with what we know. And while our species’ survival is rooted in this truth, bold actions are responsible for the biggest breakthroughs in human history.
Don’t let fear determine your fate: Although the phrase "No one ever got fired for choosing IBM" is an axiom in our industry, the reluctance to embrace new alternatives is responsible for the demise of countless companies.
Remember that today’s solutions might not work tomorrow: Researching new alternatives takes time and money, and many companies would rather just stick with what already works. However, it may not be the most efficient option available.
Resistance to change is a considerable force in many industries, especially insofar as tech is concerned. Consequently, the internet and IT decisions many businesses make often run counterintuitive to a company’s core mission.
If you’re researching new connectivity options for your business, don’t let psychology stand in the way of choosing the best solution for your company. Explore your options and weigh them against each other to find the ideal partner for your enterprise.
Wondering what internet service makes the most sense for your company? Contact us at MHO to learn more about how fixed wireless is innovating internet solutions for multi-location businesses.